Trident Aims for 3x Growth in Home Textiles by 2026

1. *Market Focus*: Towel-to-rugs maker Trident targets Rs 1,000 crore turnover by 2026 for its home textile brand MyTrident, focusing on India's resilient domestic market amid weaker global demand. 2. *Trend Shift*: Trident sees potential among the younger generation seeking affordable home furnishings, expecting a shift from unorganized to organized markets similar to the apparel industry. 4. *Strategies*: The company plans to expand retail presence, invest in marketing, and appoint Kareena Kapoor Khan as brand ambassador. It aims to double exclusive stores, allocate Rs 100 crore for marketing, and invest in capacity expansion and modernization.